Small Business & Large-scale SEO Strategies USA
Picture a local café in a busy locale. It once faced difficulties to attract additional customers, using walk-in customers and referrals. But after allocating funds to minor enterprise SEO, it started appearing at the top of community search outcomes for “finest local coffee.” This caused a spike in customers, facilitating the café to hire more staff and broaden its menu.
Now, consider a large retail network across several states. Despite its wide reach, it encountered intense online competition. It needed strong SEO solutions for large businesses to using a Pomona Seo Company remain in the race. By using advanced keyword research and technical SEO audits, it improved its extensive online catalog. This ensured its products were readily discoverable, highlighting the requirement for customized SEO strategies for both small businesses and extensive businesses.
Grasping the Importance of SEO for Businesses
The function of SEO in business is crucial for a solid online profile. For minor enterprises, SEO is crucial to increasing exposure and drawing in the targeted audience. With natural search being a leading source of website traffic, businesses that commit to SEO experience a notable increase in engagement and sales.
Over more than half of web traffic is driven by non-paid search. Google dominates the search market, with YouTube being a strong contender, used by two and a half billion users monthly. This emphasizes the vast potential for businesses with effective SEO strategies.
SEO establishes reliability and reputation over time. Being featured on the top page of search results positions a business look more credible. This favor for top results is a significant advantage. SEO also bridges customers with the products and services they look for, rendering it a essential part of the sales funnel.
For local businesses, especially those focused on local markets, SEO is critical. Keeping up with changing algorithms and industry standards is crucial for success. As SEO evolves, integrating AI and analytics-based methods, continuous analysis is key to development.
In closing, a strong SEO strategy is vital in today’s cutthroat market. SEO benefits go above just increasing traffic, affecting revenue and market share. Ethical and comprehensive SEO practices are essential for enduring success and growth.
Challenges Businesses Encounter with SEO
Businesses encounter various challenges in their SEO initiatives, impacting their digital presence and growth. It’s crucial for both local and corporate businesses to understand these obstacles. Local businesses experience common SEO challenges, while bigger corporations handle distinct obstacles that require particular strategies.
Frequent SEO Obstacles for Small Businesses
Small businesses often struggle with various common SEO challenges. These hurdles restrict their online exposure. Key problems include:
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Constrained Financial Resources: Small businesses function with constrained budgets, restricting their capacity to invest in effective SEO strategies.
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Lack of Expertise: Many business owners lack marketing expertise, hindering to comprehend fundamental SEO concepts like keyword density and meta tags.
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Scheduling Problems: Managing multiple tasks often results in insufficient focus on SEO tasks.
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Local SEO Struggles: Rivaling in the local market can be challenging without understanding local SEO tactics, vital for reaching local customers.
Specific SEO Hurdles for Enterprises
Enterprises, despite having more assets, experience distinct SEO challenges. These problems arise from the magnitude of their operations and the need for coordination among numerous teams:
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Complex Website Structures: Large enterprises have many pages and microsites that demand cohesive management.
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Conflicting Departments: Multiple departments may have clashing priorities, causing a consistent SEO approach difficult.
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High Competition: The intense competition for premium keywords necessitates substantial SEO investments.
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Regulatory Challenges: Lack of transparent governance can cause confusion, with inconsistent practices across teams affecting SEO success.
| Challenge Type | Typical SEO Issues for Small Businesses | Specific SEO Issues for Large Businesses |
|---|---|---|
| Assets | Limited financial and human resources | Big teams resulting in synchronization issues |
| Skill Set | Limited SEO understanding and practice | Advanced tools and approaches demand specialized knowledge |
| Tech Resources | Fundamental SEO tools offering minimal features | Multiple systems and tools that may hinder integration |
| Content Development | Challenges in producing regular, top-notch content | Issues with content coordination across divisions |
Small Business & Enterprise SEO: Personalized Solutions
In today’s cutthroat online market, businesses must adopt personalized SEO strategies to prosper. This strategy ensures that the unique needs and challenges of minor enterprises and major corporations are met with methodical precision. Without customized methods, SEO initiatives may be ineffective, causing lost chances in drawing in prospective customers.
Customized SEO Strategies
Customized SEO strategies are vital for tackling unique business goals. For minor companies, these strategies often concentrate on leveraging regional SEO methods and cost-effective packages to reach regional customers. Extensive businesses, on the other hand, benefit from comprehensive keyword research and sophisticated analytics tools that drive all-encompassing on-page optimization. The value of continuous effort in SEO cannot be emphasized enough; it is not a isolated task. Maintaining high rankings involves regular monitoring and the adjustment of tailored approaches based on results.
Sector-Specific Tactics
Including industry-specific tactics is vital for businesses to reach their target audience successfully. For case in point, businesses within the e-commerce sector may emphasize enhanced product pages, while service-oriented companies might focus on knowledge-based content. Each sector niche introduces unique challenges and opportunities that customized SEO solutions can address. By utilizing the suitable tactics, businesses can boost their presence, boost organic traffic, and enhance brand credibility in their specific industries.
| Type of Business | Primary Focus Areas | SEO Tactics |
|---|---|---|
| Local Enterprise | Community customers, budget restrictions | Local SEO, cost-effective strategies |
| Enterprise | Brand awareness, extensive online presence | Technical assessments, comprehensive content optimization |
| E-commerce | Product presence, conversion rates | Product page enhancement, customer reviews |
| Service-based | Informational authority, consumer trust | Content development, reputation handling |
Successful SEO Strategies for Small Businesses
Local enterprises experience distinct challenges in the digital world. Customized SEO strategies can significantly benefit them, especially in regional engagement and cost-effective options.
Local SEO Techniques
Regional SEO is crucial for small businesses to connect with their local area. Nearly half of all Google searches have local intent. Improving local search boosts foot traffic and brings in nearby customers. Data reveals 72% of local searchers go to a store within five miles, underscoring the necessity for local visibility.
- Finish your Google My Business profile to boost your local presence.
- Use detailed keywords related to your region to target specific searches.
- Promote customer reviews as they greatly impact local search rankings.
- Engage in community events and connect with local organizations to boost brand visibility.
- Focus on gaining local citations from credible directories to create credibility.
Affordable SEO Packages
Budget is a key factor for local enterprises in choosing their SEO strategy. Budget-friendly SEO for emerging companies provides crucial tools and services without financial strain. SEO agencies deliver personalized packages that satisfy unique needs while being financially mindful.
| SEO Service | Details | Typical Cost |
|---|---|---|
| Keyword Research | Finding suitable keywords to reach particular audiences. | $300 – $500 |
| Page Optimization | Enhancing website content and layout for increased visibility. | $500 – $1,000 |
| Content Creation | Creating high-quality content to attract organic traffic. | $four hundred dollars – $eight hundred dollars per month |
| Link Building | Creating links from trustworthy sites to boost authority. | $three hundred dollars – $six hundred dollars per month |
| Technical SEO Assessments | Evaluating and enhancing technical elements of the website. | $600 – $one thousand two hundred dollars |
Merging local SEO techniques with budget-friendly services facilitates local enterprises to prosper in their markets. With consistency and consistent effort, effective SEO can result in significant organic growth, assisting them stand out in a cutthroat market.
Cutting-edge Enterprise SEO Solutions
Cutting-edge enterprise SEO strategies intend to improve massive websites for enhanced visibility and search rankings. Handling thousands or millions of pages necessitates effective solutions to stay competitive. This is vital for keeping up a strong online presence.
Technical SEO Audits
Technical SEO assessments are vital for large businesses to guarantee their websites function effectively. These audits assess loading speed, mobile optimization, and indexing. Fixing these challenges can enhance user satisfaction and search visibility.
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Page speed: Fast-loading pages reduce bounce rates and enhance user satisfaction.
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Mobile-friendly design: A flexible design is essential as mobile traffic keeps increasing.
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Indexing issues: Making sure proper indexing stops important pages from being overlooked by search engines.
Scalable Keyword Research
Flexible keyword research is a cornerstone for large businesses in SEO strategy creation. It entails identifying appropriate keywords across multiple markets and geographies. This assists organizations target a larger audience effectively.
| Factor | Local Business SEO | Corporate SEO |
|---|---|---|
| Page Count | Typically under 10,000 | Commonly goes beyond 100,000 |
| Keyword Growth | Concentrates on specialized keywords | Targets highly competitive keywords |
| SEO Oversight | Typically handled by a limited team | Involves multiple departments and teams |
| Content Production | Frequent updates required | Could demand highly scalable content |
Using cutting-edge enterprise SEO tactics, like thorough technical audits and flexible keyword research, helps large organizations handle search optimization complexities. Keeping up with algorithm changes and ensuring content stays pertinent are key to enduring online success.
The Importance of SEO Tools for Business Growth
In today’s digital world, utilizing powerful SEO tools is crucial for businesses of all sizes. These tools offer data that can substantially influence marketing strategies and overall performance. By employing SEO analytics software, businesses can monitor key metrics to steer their optimization efforts. Competitive analysis tools also assist organizations identify market opportunities and refine their strategies based on competitor performance.
Benefits of Employing SEO Analytics Software
SEO analytics software is vital for comprehending website performance. It offers various benefits:
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Traffic Source Tracking: Helps determine where visitors originate from, directing marketing efforts.
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Visitor Behavior Analysis: Gives data into how visitors use the site, improving user experience.
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Conversion Rate Monitoring: Follows how well visitors turn into leads or customers, boosting ROI.
For example, Google Analytics provides deep insights into user engagement, making it a leading choice for businesses. Firms like Sharretts Plating experienced a two hundred seventy percent boost in organic traffic, illustrating the clear influence of analytics on growth.
Leveraging Competitive Analysis
Competitor analysis helps businesses grasp their market position. Tools designed for this purpose facilitate:
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Finding Market Niches: Identify areas where competitors are falling short, taking advantage of these opportunities.
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Evaluating Competitor Tactics: Understand competitors’ achievements and mistakes to enhance your SEO strategy.
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Benchmarking Performance: Compare your SEO metrics with competitors to measure your performance.
Businesses such as C.H. Reed saw a 40% increase in visitors through effective competitive analysis, resulting in higher engagement. These tools offer businesses the information needed to boost their SEO and promote substantial growth.
| SEO Tool | Initial Cost (Monthly) | Primary Features |
|---|---|---|
| Google Analytics | Free | Visitor data, user interaction analysis, conversion monitoring |
| Screaming Frog | Free (for under 500 URLs) | Technical SEO audits, broken link identification |
| Semrush | $one hundred nineteen dollars and ninety-five cents | Keyword analysis, competitive analysis, website audits |
| Ahrefs | $ninety-nine dollars | Link audits, content evaluation, search engine results page analysis |
| SE Ranking | $31 | Page SEO Checker, website performance analysis |
SEO for Emerging Companies: Best Practices
For startups, creating a solid online visibility is essential, especially with tight budgets. Startup SEO involves using best SEO practices to boost visibility and growth affordably. By adopting budget-friendly SEO strategies for local businesses, startups can refine their online approaches efficiently.
Startups should prioritize local SEO to aim at specific locations. Creating high-quality, compelling content draws traffic and enhances search engine rankings. Ensuring websites are refined for smartphones is also essential, serving the growing number of mobile users.
Optimization initiatives offer enduring gains, making it the most secure, most profitable B2B marketing avenue, according to HubSpot research. Emerging companies can avoid high-priced consultants and focus on execution, steadfastness, and continuous work. This strategy ensures sustainable organic traffic increase.
Here is a summary of suggested best SEO practices for new businesses:
- Utilize a keyword analysis tool like TopicRanker for easy-to-rank keywords.
- Avoid depending on costly paid mediums like PPC; natural leads are more enduring.
- Engage on LinkedIn to find qualified SEO talent that meets specific business needs.
- Set definite objectives and formulate a thorough measurement strategy.
- Conduct a SEO technical assessment to spot and resolve issues.
- Audit website visitor experience to improve visitor engagement.
- Focus on page-level optimization and highlight content marketing.
To monitor SEO performance, setting up Google Analytics, Google Search Console, and conversion tracking is crucial. These tools align metrics with data sources, offering data into online performance. Tackling technical issues like duplicate content, 404 pages, and defective backlinks is vital for preserving rankings and enhancing user experience.
| SEO Strategy | Explanation |
|---|---|
| Keyword Research | Locate low-competition keywords to aim at and achieve high rankings. |
| Content Creation | Produce high-quality content that resonates with the target audience. |
| Technical SEO Review | Carry out website audits to identify and rectify SEO issues. |
| Performance Tracking | Employ tools like Google Analytics for monitoring outcomes and ROI. |
In conclusion, emerging companies that implement these top SEO strategies effectively set themselves up for expansion and long-term success. By prioritizing SEO early, they can establish a robust foundation for organic traffic generation. This causes increased visibility and business opportunities.
Building Your Corporate SEO Strategy
Formulating an successful SEO approach necessitates a structured approach. Comprehending the specific challenges of major enterprises is crucial to online visibility and market growth. A well-crafted strategy is vital for boosting organic rankings and developing brand awareness in a competitive landscape.
Defining SEO Objectives
Establishing SEO goals is a essential step in any corporate SEO plan. Clear and trackable targets guarantee SEO efforts synchronize with broader business objectives. For example, GitHub holds the first position on Google for over 80,000 keywords, underscoring the importance of definite objectives in boosting organic traffic and revenue.
Companies should aim to boost page rankings, enhance user engagement, and enhance content quality to fulfill market demands. This emphasis secures that SEO efforts support overall business success.
Observing Progress and Indicators
Tracking SEO metrics is crucial for evaluating an large-scale SEO projects. Analytics tools are vital for evaluating performance against established goals. Frequent assessments help firms refine strategies based on market trends and competitive environments.
Comprehending customer behavior can substantially affect ROI and offer data into necessary SEO adjustments. By concentrating on metrics like organic site visits and conversion rates, enterprises can keep their competitive edge.
Choosing the Suitable SEO Agency for Your Business
Choosing the right SEO agency is vital for your business’s expansion and visibility. It’s essential to understand your business needs and goals before selecting an SEO partner. This means identifying the suitable capabilities and services that align with your objectives.
Attributes to Find in an SEO Professional
When looking for an SEO expert for local businesses, take into account these qualities:
- Background: Look for someone with a successful background in the field.
- Understanding of Diverse Strategies: Make sure they are familiar with strategies for both local and corporate companies.
- Knowledge of White-hat Practices: Choose agencies that emphasize long-term strategies over temporary boosts.
- Strong Communication Abilities: They should be able to articulate their strategies and results effectively.
- Demonstrated Success: Find case studies that demonstrate successful campaigns supported by data analysis.
Reviewing SEO Agency Credentials
When evaluating SEO agency credentials, dig deeper into their reputation:
- Colleague Recommendations: Appreciate referrals and feedback from reliable sources.
- Customer Reviews: Read reviews to see how past clients feel about their work.
- Success Stories: Examine documented successes to comprehend their approach and impact.
- Realistic Projections: Look for agencies that deliver achievable goals rather than setting unattainable targets.
- Written Contracts: Ensure there are clear agreements outlining services, costs, and milestones.
Determining a budget ahead of time can help limit your choices. This ensures the agency aligns with your financial plan and offers efficient services. Ongoing communication with the agency is essential to a successful partnership. In your search, it’s crucial to review SEO agency credentials to discover the most suitable partner for your business.
Integrating SEO into Your Digital Marketing Blueprint
Incorporating SEO into digital marketing offers a all-encompassing way to boost visibility and engagement. By coordinating marketing channels like social media, email marketing, and Pay-Per-Click (PPC) advertising with SEO, businesses can amplify their promotional efforts. This combination not only broadens reach but also strengthens a unified brand message.
Harmonizing SEO with Additional Marketing Channels
Harmonizing marketing channels creates a unified experience for the audience. This method secures that all platforms function in harmony. Here are some strategies to consider:
- Use long-tail keywords across all marketing materials to capture targeted traffic.
- Apply SEO findings to social media content, making sure messages and themes align.
- Employ email marketing campaigns to promote SEO-focused landing pages, increasing organic traffic.
By integrating SEO insights into multiple marketing channels, businesses can enhance user engagement and conversion rates. This consistent strategy bolsters the overall digital marketing blueprint.
Content Improvement Methods
Content enhancement techniques are crucial for satisfying user needs and search engine standards. Key tactics include:
| Strategy | Explanation |
|---|---|
| On-page SEO | Improves individual webpage content for relevant keywords and boosts user experience. |
| Off-site Optimization | Creates top-tier backlinks and social signals to boost website credibility. |
| SEO Technical Enhancement | Guarantees website infrastructure enables efficient crawling and indexing by search engines. |
| Quicker Loading Times | Uses tools like Google PageSpeed Insights to measure and improve website performance. |
| Mobile Optimization | Complies with Google’s mobile-first indexing to ensure site responsiveness across all devices. |
Applying these content optimization techniques enables businesses to create compelling, relevant content. This content meets both user intent and search engine requirements. Consequently, it greatly boosts the chance for lead generation and conversions.
Evaluating SEO Performance: Key Performance Indicators (KPIs)
Measuring SEO effectiveness depends on tracking key performance indicators (KPIs). These indicators provide insights into the success of SEO strategic approaches. By emphasizing targeted SEO KPIs, businesses can observe progress and identify areas for improvement. Critical SEO KPIs include organic traffic growth, conversion rates, bounce rates, and keyword rankings.
Businesses should review the influence of their SEO efforts by taking into account several metrics:
- CLV: Estimates the total profit from a customer throughout their relationship with the business, directing resource allocation.
- Cost per Acquisition (CPA): Highlights the cost of acquiring one converting user, revealing inefficiencies in SEO campaigns.
- Investment Return: Calculates the returns from SEO investments, delivering clarity on the effectiveness of strategies over time.
- Search Visibility: Measures how visible a brand is in organic search, helping in evaluating online presence.
- Natural Sessions: Tracks increases in organic traffic due to improvements in visibility and rankings.
- Branded and Non-Branded Traffic: Helps evaluate the efficiency of SEO in bringing in non-branded traffic, indicating success in capturing new audiences.
- Bounce Rate: Calculated by the percentage of people who leave your site quickly after arrival.
- CTR: Computed by dividing total clicks by search visibility, and then multiplied by 100.
- CR: Found by dividing conversions by organic traffic, multiplied by 100.
Examples of SEO KPIs include increases in organic traffic, non-branded search traffic, and conversions. Frequently observing SEO metrics and daily keyword ranking assessments improve performance monitoring. Google Analytics provides valuable data, though insights may not always be clear. Tailored conversion KPIs, like sales conversions and cost per acquisition, match business objectives, enhancing the strategy.
| Performance Indicator | Details | Importance |
|---|---|---|
| Organic Traffic | Total visitors coming from organic search results | Indicates overall effectiveness of SEO efforts |
| Conversion Rate | Percentage of visitors achieving desired outcomes | Measures success in turning traffic into leads or sales |
| Exit Rate | Percentage of visitors departing after a single page | Reflects content appropriateness and user engagement |
| CTR | Ratio of users clicking your link versus total impressions | Shows how appealing your title and meta description are |
| Keyword Rankings | Position of selected keywords in search results | Directly influences visibility in searches |
Consistent reviews using specific SEO KPIs ensure strategies continue to be effective and long-lasting. This is crucial for achieving sustained business objectives.
Aligning SEO with Long-term Business Goals
Incorporating SEO into the broader business strategy is crucial for sustainable growth. Aligning SEO with business goals facilitates performance measurement and secures optimization efforts align with overarching objectives. This strategy allows companies to capitalize on their online presence for growth, customer engagement, and revenue increase.
Long-term SEO planning defines trackable goals that reflect the organization’s vision. For instance, businesses might aim to enhance organic traffic by a certain percentage each quarter. They could also aim for long-tail keywords with relevant content, seeking to enhance engagement and conversion rates. These actions are crucial for significant impacts to business success over time.
For SEO to truly benefit businesses, concentrating on meaningful metrics is crucial. This includes increasing newsletter signups and increasing organic conversions like sales and leads. By focusing on these measurable objectives, companies can synchronize their SEO efforts with long-term business goals. This strategic approach paves the way for sustained success in a competitive digital landscape.
FAQ
What is the importance of SEO for small businesses?
SEO is crucial for local businesses as it boosts their online presence and draws targeted leads. It also improves brand credibility. By investing in SEO, small businesses can see a significant boost in organic traffic and user engagement. This leads to greater conversion rates, creating trust with target customers who favor top search results.
What SEO challenges do small businesses face?
Small businesses often encounter challenges like restricted resources and a deficit in expertise. They also struggle with regional SEO. Many owners struggle to grasp technical terms and apply successful SEO strategies. This impedes their online visibility.
How can large businesses overcome specific SEO challenges?
Enterprises experience unique SEO hurdles, such as overseeing several sites and synchronizing departments. To overcome these, they can apply comprehensive SEO strategies. This requires clear communication among stakeholders and comprehensive planning. It secures every site matches with overall business objectives.
What personalized SEO options are available for small businesses?
Minor enterprises can find tailored SEO solutions, including budget-friendly packages focused on regional SEO. Implementing niche-specific methods and personalizing strategies can help them successfully capture their desired audience.
What impactful SEO strategies can small businesses use?
Small businesses can gain from successful SEO strategies like local SEO techniques. These connect them with their region. Affordable SEO packages provide essential tools and services, enabling them to compete with major enterprises effectively.
What high-level SEO strategies are necessary for enterprises?
Large businesses need sophisticated SEO strategies like SEO technical assessments. These optimize website performance and guarantee compliance with search engine algorithms. Scalable keyword research locates relevant keywords across different regions, supporting a comprehensive SEO strategy.
How can SEO tools drive business growth?
Sophisticated SEO tools help businesses track performance and monitor key metrics, accelerating growth. They allow tracking of traffic sources, user behavior, and conversion rates. This informs ongoing optimization efforts and assists identify areas for improvement.
What are top SEO strategies for startups?
Emerging companies should focus on budget-friendly SEO methods and concentrate on regional SEO. They should create top-tier content and improve their website for smartphones. These best practices enhance visibility and establish a solid base for long-term expansion in cutthroat markets.
How do companies create an effective enterprise SEO approach?
Creating an successful enterprise SEO strategy involves establishing SEO targets that support broader business objectives. Monitoring progress through key metrics is vital. Regular performance evaluations guarantee strategies are refined as necessary to adapt with changing market dynamics.
What qualities should businesses find in an SEO agency?
When picking an SEO agency, businesses should review the agency’s background and success rate. They should grasp both small and enterprise-level SEO strategies. Evaluating credentials, case studies, and client testimonials is vital to select the ideal partner.
How can companies incorporate SEO into their digital marketing strategy?
Businesses can integrate SEO into their digital marketing plans by synchronizing SEO with other marketing channels. Emphasizing content optimization strategies that create captivating, appropriate content improves user engagement and conversion rates.
What are key performance indicators (KPIs) for measuring SEO success?
Key performance indicators for evaluating SEO success include organic traffic growth, conversion rates, bounce rates, and keyword rankings. Reviewing these metrics helps businesses grasp the impact of their SEO initiatives and pinpoint areas for improvement.
How can SEO be synchronized with long-term business objectives?
Integrating SEO with long-term business goals involves making sure all SEO efforts match the company’s broader objectives. A consistent SEO strategy enables businesses to effectively capitalize on their online presence for enduring growth, customer engagement, and revenue increase.