SEO for Small Business: Enhance Your Visibility

Welcome to our guide on SEO for small organizations. In today’s digital age, using a strong online presence is vital for success. Small organizations, particularly, can greatly reap the benefits of implementing effective SEO techniques to boost their visibility and reach their audience. By optimizing their websites and content, small businesses can increase their search engine rankings, drive organic traffic, and ultimately increase their customer base.

In this post, we will explore the importance of best SEO service for small business and just how it may be a game-changer for his or her online visibility. We are going to discuss the impact of SEO, the main difference between small business SEO and local SEO, and why it matters. We will provide practical tips and methods to aid small organizations maximize their SEO efforts and stand above the competition.

Pertinent Takeaways:

• Implementing SEO strategies can significantly boost the online visibility of small businesses.
• Small business SEO is different from local SEO, with unique considerations and approaches.
• SEO is really a long term investment that will generate organic traffic and attract the best audience.
• Creating compelling and localized content is crucial for engaging with the local audience.
• Maximizing SERP visibility, building brand awareness, and leveraging reviews are necessary SEO tactics.

Comprehending the Impact of SEO on Small Companies

In this section, we will delve into the concept of Small Business SEO and explore its impact on small companies. SEO, which stands for Search Engine Optimization, plays an important role in improving online visibility and driving organic visitors to websites. By implementing effective SEO strategies, small organizations can enhance their online presence and stay ahead of your competition.

What is Small Business SEO?

Small Business SEO refers back to the optimization techniques specifically tailored for small companies to enhance their visibility on search engines like Google. It involves optimizing various aspects of an internet site, like content, keywords, meta tags, and backlinks, to position higher in search engine results pages (SERPs) and attract relevant organic traffic.

The Real Difference Between Small Business SEO and native SEO

While Small Business SEO focuses on improving the online presence of small companies generally, Local SEO is more geographically targeted. Local SEO aims to optimize a business’s online visibility for local searches, helping them reach potential prospects in their specific location. While both Small Business SEO and native SEO share common optimization techniques, Local SEO puts more emphasis on factors such as Google My Business profiles, local keywords, and directory listings.

Why SEO is really a Game-Changer for Small Organizations

SEO has become a game-changer for small companies, providing all of them with an inexpensive and efficient way to compete with larger companies inside the digital landscape. Here are some key reasons why SEO is vital for small organizations:

1. Increased Online Visibility: By implementing SEO strategies, small organizations can enhance their rankings on SERPs, driving more organic visitors to their websites and increasing their online visibility.
2. Targeted Audience: SEO allows small organizations to concentrate on specific keywords and optimize their site to draw in the correct audience. This helps in driving relevant traffic which is more likely to convert into customers.
3. Inexpensive Marketing: Compared to traditional marketing methods, SEO delivers a inexpensive way for small businesses to advertise their products and services to your wider audience.
4. Long term Growth: SEO is really a long-term investment that can yield continuous outcomes for small businesses. By consistently improving their SEO efforts, small businesses can maintain and grow their online visibility, resulting in sustained growth.

Overall, Small Business SEO has got the potential to be a game-changer for small companies, providing these with increased visibility, targeted audience reach, and price-effective marketing opportunities. By embracing SEO strategies, small organizations can acquire a competitive edge and thrive in the digital landscape.

Need for Google Business Profile for Local Visibility

In today’s digital age, possessing a strong online presence is vital for small businesses trying to thrive. One powerful tool that can significantly enhance a small business’s local visibility is a Google Business Profile.

A Google Business Profile is really a free listing that appears when individuals search for companies on Google or Google Maps. It provides essential information regarding your business including address, phone number, website, business hours, and testimonials.

Optimizing your Google Business Profile can have a significant impact on attracting local customers. When individuals search for goods and services within their area, having an optimized and updated profile increases the probability of your business being featured prominently in the local search results. This heightened visibility can drive traffic to your site and ultimately increase conversions and sales.

Additionally, a Google Business Profile enables you to showcase your business inside a visually appealing way. You can add photos, videos, and post updates to engage with prospective customers and provide them with a much more immersive experience.

Furthermore, customer reviews and ratings play a crucial role in customer decision-making. An optimized Google Business Profile enables customers to depart reviews and ratings, building social proof and credibility for your business. Positive reviews and ratings can attract more customers and differentiate your business from competitors.

To conclude, creating and optimizing a Google Business Profile is essential for small companies trying to enhance their local visibility. By taking advantage of this free and powerful tool, small companies can improve their online presence, have more local customers, and ultimately boost their business.

Strategic Market And Keyword Research for Targeted Outreach

To be able to increase the visibility of small businesses online, strategic niche research plays an important role. By identifying relevant keywords, organizations can create targeted outreach campaigns that attract the correct audience and drive organic targeted traffic to their websites.

The entire process of strategic keyword research involves:

1. Understanding your target market: Conduct market research and develop buyer personas to get insights into the preferences, needs, and pain points of the prospective customers.
2. Identifying industry-specific and location-specific keywords: Use keyword research tools to find keywords which are highly relevant to your business and location. These can include long-tail keywords, location-based keywords, and industry-specific terms.
3. Competitor analysis: Analyze the keywords that the competitors are targeting and identify gaps or opportunities that can help you stand out inside the search results.
4. Relevance and check volume: Prioritize keywords that have a high search volume and therefore are related to your business. This can make sure that you attract qualified traffic to your web page.

When you have identified the relevant keywords, you are able to incorporate them in your website content, together with your headings, meta tags, page titles, and inside the body of the text. By optimizing your content using these targeted keywords, you increase the probability of ranking higher in search engine results, making your business more visible to potential customers.

Advantages of Strategic Niche Research for Small Businesses
Higher search engine rankings
Increase in organic traffic
Attracting highly relevant leads
Improved conversion rates
Enhanced online visibility and brand recognition

Creating Compelling and Localized Content

One of the important aspects in attracting and interesting your neighborhood audience is creating compelling and localized content. This is crucial for SEO company for small business seeking to create a strong online presence and interact with their target audience. By focusing on topics that resonate together with your local audience and incorporating local events and activities in your content, you can effectively grab their attention and make a loyal following.

Identifying Topics That Resonate together with your Local Audience

To produce compelling content that resonates with your local audience, it’s essential to understand their requirements, interests, and preferences. Spend some time to research and identify topics which can be related to your target audience. Consider conducting surveys or interviews together with your existing customers to gain advice about their concerns, questions, and areas of interest. This should help you tailor your articles to satisfy their expectations and offer valuable information that they find valuable and fascinating.

Furthermore, staying up-to-date with local news, trends, and events will also help you identify topics that resonate together with your local audience. By including timely and relevant information in your content, you are able to position yourself as a trusted supply of information and establish your business as being a go-to authority inside your neighborhood.

Incorporating Local Events and Activities to your Content

Local events and activities play a substantial role in shaping the material of any community. By integrating these events in your content, you can create a feeling of connection and relevance along with your local audience. Consider writing blog posts, creating videos, or sharing social media marketing updates that highlight upcoming local events and activities. This can not just demonstrate your involvement in the community but in addition provide valuable information and entertainment for your audience.

Additionally, consider partnering with local organizations, organizations, or influencers to co-create content that showcases local events and activities. This collaboration will help expand your reach and further strengthen your exposure to the local audience. It’s a win-win situation, as you provide valuable content to your audience while supporting and promoting local organizations and initiatives.

Examples of Incorporating Local Events and Activities into Content Creation

Content Type	Example
Blog Post	“Top 10 Local Events to Attend This Season”
Video	“Exploring Local Festivals: Helpful tips for the Best Food and Fun”
Social Networking Post	“Join us this weekend in the XYZ Farmers Industry for fresh produce and native artisans. #SupportLocal”

By creating compelling and localized content that addresses the interests and concerns of your own local audience while incorporating local events and activities, you can create a strong connection and foster engagement. This helps your small business stand out and make a loyal client base in your local community.

Maximizing SERP Visibility Through Effective SEO Tactics

To be able to boost their online visibility and reach a larger audience, small companies need to implement effective SEO tactics that may maximize their presence on Search Engine Results Pages (SERPs). This section will explore various strategies and tactics that small companies can employ to make sure maximum visibility on search engine listings.

One key factor in maximizing SERP visibility is on-page optimization . By optimizing website elements such as title tags, meta descriptions, and headers with targeted keywords, small businesses can enhance their ranking on search engine results pages. Additionally, creating high-quality and relevant content that is optimized for users and check engines can further enhance visibility.

Another important aspect is backlink building . Constructing a strong network of high-quality backlinks from reputable websites cannot only drive targeted traffic to a small business’s website but additionally signal to search engines that this website is authoritative and trustworthy. This can lead to improved visibility on SERPs.

Along with on-page optimization and backlink building, small companies should think about other effective SEO tactics such as:

• Creating a user-friendly website with clear navigation and fast loading times
• Optimizing website images by reduction of file sizes and ultizing descriptive alt text
• Utilizing social networking platforms to engage with audiences and drive targeted traffic to their internet site
• Implementing local SEO strategies to target specific geographic locations
• Monitoring and analyzing website performance using analytics tools to recognize areas for improvement

By implementing these SEO tactics and staying up-to-date using the latest industry trends, small companies can improve their visibility on SERPs, reach their audience, and ultimately drive more organic traffic and conversions.

Table: Effective SEO Tactics for Small Organizations

Tactic	Description
On-Page Optimization	Optimizing website elements and content to improve SERP rankings
Backlink Building	Acquiring high-quality backlinks from reputable websites to boost website authority and visibility
User-Friendly Website Design	Creating a website that is easy to navigate, fast-loading, and responsive
Image Optimization	Reducing image file sizes and making use of descriptive alt text for improved search visibility
Social Media Marketing Engagement	Using social media marketing platforms to have interaction with audiences and drive traffic to the web site
Local SEO	Implementing approaches to target specific geographic locations and attract local customers
Website Performance Monitoring	Using analytics tools to track and analyze website performance, identifying areas for improvement

Building Brand Awareness with SEO

In today’s digital landscape, building brand awareness is essential for the achievements of small businesses. One efficient way to do this is through strategic SEO strategies. By optimizing their online presence, small companies can establish brand authority, improve brand visibility, and attract a loyal customer base.

SEO plays a crucial role in establishing brand authority. When small businesses consistently produce high-quality, relevant content that aligns using their target audience’s needs and interests, they position themselves as experts within their industry. This helps to develop trust and credibility, making customers very likely to choose their brand over competitors.

Improving brand visibility is an additional key benefit from implementing SEO strategies. By optimizing their site and content for search engines like google, small businesses can improve their visibility on search engine results pages (SERPs). Because of this when prospective customers look for relevant keywords or phrases, the business’s website is more likely to appear in the best search engine results.

By appearing within the top search results, small businesses can attract organic traffic, generate leads, and enhance their odds of converting visitors into customers. This increased visibility likewise helps to amplify brand awareness, as more folks are subjected to the business’s name and offerings.

Additionally, SEO may help small businesses attract a loyal subscriber base. When businesses consistently deliver valuable content and provide a seamless user experience, they create positive associations with their brand. This enhances customer satisfaction and encourages repeat business and word-of-mouth referrals.

Benefits associated with Building Brand Awareness with SEO
Establishes brand authority
Improves brand visibility
Attracts a loyal subscriber base

Tailoring Your SEO Technique for the Niche

On earth of SEO, one size fails to fit all. It is crucial for small organizations to tailor their SEO techniques to their respective niches to achieve optimal results. By customizing SEO approaches based on industry-specific needs, small companies can effectively boost their online visibility and stay ahead of the competition.

Customizing SEO Approaches for Various Small Business Types

Each small business type has its own unique requirements and audience. Customizing SEO approaches involves knowing the specific needs in the business and tailoring strategies accordingly. For instance, a store may focus on local SEO and optimizing product listings, while a service-based business may prioritize content marketing and customer reviews.

By conducting thorough research and analysis of the potential audience, small businesses can uncover the very best SEO tactics that resonate making use of their niche audience. This includes identifying relevant keywords, optimizing website content, and implementing on-page and off-page optimization techniques.

Analyzing Competitors to enhance Your SEO Game

One in the key steps in tailoring an SEO technique for the niche is analyzing competitors. By studying the SEO tactics and strategies employed by competitors in the same industry, small organizations can gain valuable insights and identify areas for improvement.

Competitor analysis helps small companies comprehend the keywords, content, and backlink profiles which are driving their competitors’ success. This info are able to be employed to refine and enhance their own SEO efforts. By learning from competitors’ successes and failures, small businesses can optimize their SEO strategies and gain a edge against your competitors in the digital landscape.

Leveraging Reviews and Social Proof in SEO

In today’s digital landscape, online reviews and social proof play an important role in the achievements of small companies. Search engine listings like Google consider testimonials and social engagement as essential ranking factors. By leveraging reviews and social proof effectively, small companies can significantly improve their SEO performance and boost their visibility online.

The Impact of Positive Reviews on Search Rankings

Positive reviews work as a powerful form of social proof that can influence potential prospects and search engines. Whenever a small business has a high volume of positive reviews, it signals to look engines that this business is trusted and reputable. As a result, search engines like google may reward the business with higher search rankings, ultimately causing increased visibility and organic traffic.

Generating and Showcasing Social Proof

Small organizations can actively generate and showcase social proof to boost their SEO efforts. Here are a few strategies:

1. Encourage satisfied customers to go out of reviews: Small businesses can ask happy customers to depart reviews on platforms like Google My Business, Yelp, or industry-specific review sites. These reviews can enhance credibility and attract more customers.
2. Respond to reviews: Engaging with customer reviews shows that the business values customer opinions and cares about customer care. Responding promptly and professionally can have a positive impact on search rankings and customer perception.
3. Showcase testimonials and endorsements: Small organizations can feature customer testimonials and endorsements on their website or social media marketing platforms. These testimonials function as social proof and will build trust.
4. Monitor and manage online reputation: Regularly monitoring and addressing negative reviews or comments is essential. Promptly resolving issues may help mitigate any potential negative influence on search rankings and brand reputation.

Wrapping It Up

Leveraging reviews and social proof is an important component of a highly effective SEO technique for small organizations. By harnessing the effectiveness of positive reviews and effectively showcasing social proof, small businesses can enhance their online visibility, have more customers, and ultimately drive business growth.

Localizing Your SEO Efforts with Geo-targeted Keywords

Understanding the effectiveness of Local Keywords

To be able to maximize your small business’s online visibility, it’s necessary to understand the power of local keywords. Local keywords are search terms which can be specific to a particular geographic location, allowing you to target potential prospects in your area. By incorporating these keywords to your website content, it is possible to increase the chances of you appearing in local search engine results and attracting relevant traffic.

When choosing local keywords, it’s important to think about the unique characteristics of the audience and your local market. This will help choose keywords that resonate with your potential prospects and align making use of their search intent. By knowing the specific terms and phrases that the local audience uses when searching for goods and services like yours, you are able to optimize your articles to satisfy their requirements and enhance your website’s visibility in local search results.

Integrating Local Keywords to your Website’s Metadata

Integrating local keywords into your website’s metadata is an effective approach to signal to look engines that your particular business is relevant to local searches. Metadata means the information which is embedded in the code of your web pages and it is not visible to visitors. By optimizing your metadata with local keywords, you are able to provide search engines like google with valuable information about your business’s location and improve the chances of you appearing in local search engine results.

For example, you can contribute local keywords within your page titles, meta descriptions, and image alt tags. It will help search engines understand the context of your content and hook it up to relevant local searches. When creating your metadata, be sure to include compelling and relevant information that entices users to click your internet site searching results.

As well as metadata, it’s vital that you incorporate local keywords naturally throughout your website’s content. This can include your page headings, body text, and image captions. By weaving local keywords seamlessly to your content, you can boost your website’s relevance for local searches and increase your odds of attracting local customers.

By localizing your SEO efforts by using geo-targeted keywords and integrating them effectively to your website’s metadata, you are able to boost your small business’s online visibility and attract local customers that are actively trying to find the products or services you are offering.

Image Optimization as well as its Impact on SEO Performance

When it comes to improving SEO performance for small businesses, image optimization plays a crucial role. Optimized images not merely enhance the visual appeal of a website but additionally bring about reduced loading times, ultimately boosting the site’s overall SEO.

Reducing Loading Times with Optimized Images

Long loading times can negatively impact user experience and search engine rankings. By optimizing images, small organizations can significantly reduce the time it takes for their webpages to load. This can lead to better user engagement and increased organic traffic.

There are several methods for optimizing images:

• Compressing images without compromising quality: By reducing the file dimensions of images, companies can ensure faster loading times without having to sacrifice looks.
• Utilizing the appropriate image file format: Choosing the right file format, such as JPEG or PNG, based on the image content can help optimize loading speeds.
• Implementing lazy loading: This method involves loading images only while they are visible around the user’s screen, further improving page load times.

By implementing these optimization techniques, small companies can create a better user experience and enhance their website’s overall SEO performance.

Utilizing Alt Text and File Names to Boost SEO

Alt text and file names are critical elements for optimizing images and boosting SEO. Alt text provides textual descriptions of images, which not only helps search engines like google be aware of the content but also improves accessibility for visually impaired users.

When crafting alt text, it is important to use relevant keywords that accurately describe the image. This enables search engine listings to associate the photo with relevant search queries, improving the probability of higher rankings in image search results.

As well as alt text, optimizing file names is incredibly important. When saving image files, small companies should use descriptive file names that incorporate relevant keywords. This helps search engines understand the image’s content and increases the overall SEO performance.

By optimizing images through alt text and file names, small businesses can enhance their online visibility and have more targeted organic traffic.

Ensuring Mobile Responsiveness for User-Friendly Experiences

In today’s digital landscape, mobile products are becoming the favorite way of accessing the internet. As a small business, it is crucial to prioritize mobile responsiveness to provide user-friendly experiences to your audience. Not only does it enhance the overall usability of the website, but it additionally has a direct effect on your SEO company performance.

Mobile responsiveness refers to the ability of the web site to adapt and display properly on different screen sizes and devices. It helps to ensure that your internet site looks and operations seamlessly, regardless of whether it is accessed on the desktop computer, smartphone, or tablet.

With regards to SEO, mobile responsiveness plays a significant role in search engine rankings. Search engine listings, like Google, prioritize websites offering a mobile-friendly experience to users. Mobile-friendly websites will probably rank higher in search results, leading to increased visibility and organic traffic.

Optimizing your internet site for mobile devices involves various factors. Firstly, you need to make sure that your website is designed using a responsive web design framework. This permits your internet site to automatically adjust and adapt its layout depending on the unit and screen size it really is being viewed on. The material, images, and overall design should be optimized to suit smaller screens without sacrificing quality or user experience.

Additionally, page loading speed is another crucial factor for mobile responsiveness. Mobile users expect fast-loading websites, and slow-loading pages can cause high bounce rates and lower search rankings. Optimize your images, minimize CSS and JavaScript, and leverage caching methods to improve loading times on mobile devices.

Usability is key on mobile devices, and that includes having easy-to-navigate menus and clickable buttons that are compatible with touchscreens. Implementing mobile-friendly features like collapsible menus, larger buttons, and simplified forms can greatly enhance the user experience on mobile devices, resulting in increased engagement and conversions.

By ensuring mobile responsiveness to your small business website, you are not just serving the evolving needs and preferences of the audience but in addition boosting your SEO performance. With a lot more users relying on mobile devices to access information, products, and services, providing a person-friendly mobile experience is important for that success and development of your small business.

Final Thoughts

SEO is not just a quick-term fix for small businesses; it really is a long-term investment for sustained growth and enhanced online visibility. By implementing effective SEO strategies, small companies can enhance their online presence, have more targeted traffic, and ultimately enhance their revenue.

When it comes to SEO, patience is vital. It requires time for search engine listings to acknowledge and rank websites according to their optimization efforts. However, the long term advantages of SEO make it a necessary tool for small business growth. It allows organizations to build their brand authority, connect to their target audience, and remain competitive in the digital landscape.

Key takeaways for enhancing small business visibility online include conducting thorough niche research and implementing targeted outreach campaigns. By understanding the needs and preferences of the local audience, you may create compelling and localized content that resonates along with them. Optimizing your website with geo-targeted keywords and ensuring mobile responsiveness can also be crucial for providing a user-friendly experience and improving search engine rankings.

Remember, SEO is not really a one-time task; it requires ongoing effort and monitoring. By consistently monitoring your website’s performance, analyzing competitors, and leveraging reviews and social proof, you are able to refine your SEO strategy and stay ahead of the competition. Having a solid SEO foundation, small companies can make use of increased visibility, organic traffic, and sustainable growth.

FAQ

Precisely what is Small Business SEO?

Small Business SEO refers to the process of optimizing a small business’s website and online presence to enhance its visibility and rankings on search engine results pages (SERPs). It calls for implementing various strategies and tactics including keyword research, on-page optimization, and link building to attract more organic traffic and potential customers.

What exactly is the difference between Small Business SEO and native SEO?

While Small Business SEO targets improving the overall online visibility of the small business, Local SEO specifically targets optimizing a business’s presence in local search engine rankings. Local SEO emphasizes geo-targeted keywords, optimizing a Google Business Profile, and leveraging local directories to attract customers in a specific geographical area.

Exactly why is SEO a game title-changer for small businesses?

SEO is really a game-changer for small companies as it levels the playing field and enables them to compete with bigger brands. By implementing effective SEO strategies, small companies can enhance their visibility, attract targeted organic traffic, and build brand authority in their industry. This might lead to higher online traffic, better lead generation, and ultimately, increased sales and revenue.

What is the significance of using a Google Business Profile for small companies?

Possessing a Google Business Profile is crucial for small organizations as it enhances their local visibility and credibility online. A Google Business Profile provides essential information such as business hours, contact details, and testimonials. Optimizing this profile ensures that small companies can be found in local search results and make a positive impression on potential customers.

How could strategic niche research benefit small companies?

Strategic niche research helps small organizations identify probably the most relevant and valuable keywords for their industry, target audience, and business goals. By making use of these keywords in their website content, blog posts, as well as other digital marketing efforts, small organizations can have more organic traffic, enhance their search engine rankings, and enhance their likelihood of converting visitors into customers.

Just how can small businesses create compelling and localized content?

Small businesses can create compelling and localized content by identifying topics that resonate using their local audience and incorporating local events and activities into their content creation. This includes addressing local interests, highlighting community involvement, and showcasing unique elements of the neighborhood area inside their blog posts, articles, and social media marketing content.

What are some effective SEO tactics for maximizing SERP visibility?

Some effective SEO tactics for maximizing SERP visibility include on-page optimization techniques like optimizing meta tags, headings, and URL structures, building high-quality backlinks from authoritative websites, creating engaging and shareable content, and optimizing website loading speed. These tactics help small companies rank higher on search engine results pages and have more organic traffic.

Just how can small businesses build brand awareness with SEO?

Small organizations can build brand awareness with SEO by establishing brand authority through high-quality content creation, enhancing brand visibility through local SEO efforts, and attracting a loyal subscriber base by consistently delivering value and meeting customer needs. SEO helps small businesses interact with their target audience, increase brand recognition, and ultimately, grow their brand presence online.

Just how can small businesses tailor their SEO techniques for different business types?

Small organizations can tailor their SEO techniques for different business types by understanding industry-specific needs and analyzing competitors. This involves conducting thorough consumer research, identifying target keywords, and customizing SEO approaches in accordance with the unique requirements and goals of the specific business niche. Additionally, analyzing competitor strategies can provide valuable insights for optimizing SEO efforts.

Just how can small organizations leverage reviews and social proof in SEO?

Small businesses can leverage reviews and social proof in SEO by generating positive reviews from satisfied customers, responding to reviews to demonstrate engagement and trustworthiness, and showcasing these reviews on their site as well as other online platforms. Positive reviews and social proof not just boost search engine rankings but in addition instill trust and confidence in potential customers, ultimately causing increased conversions and business growth.

The reason why localizing SEO efforts essential for small organizations?

Localizing SEO efforts is essential for small businesses as it enables them to target specific geographic areas and attract relevant local customers. This involves using geo-targeted keywords, optimizing local directories and listings, and tailoring website content to handle the unique needs and preferences in the local audience. By concentrating on local SEO, small businesses can increase their visibility and competitiveness within the local market.

How exactly does image optimization impact SEO performance for small businesses?

Image optimization plays a significant role in improving SEO performance for small businesses. By optimizing images for webpages, like reducing file sizes and maintaining appropriate dimensions, small businesses can improve website loading times, enhance user experience, and increase their likelihood of ranking higher on search engine results pages. Additionally, utilizing relevant alt text and descriptive file names for images can further boost SEO visibility.

The reason why ensuring mobile responsiveness important for small business websites?

Ensuring mobile responsiveness for small business websites is essential because a lot more users access the internet through mobile devices. Mobile-friendly websites improve user experience, reduce bounce rates, and increase the probability of higher search engine rankings. Optimizing websites for mobile devices enhances the overall SEO performance for small companies so it helps them attract and retain mobile users as prospective customers.